Marketing Manager for Downtown Disney Restaurants

PATINA RESTAURANT GROUP

Seeks Marketing Manager

Downtown Disney

Patina Restaurant Group (PRG) is passionately involved with the preservation and promotion of America's great cultural centers.  Our family of restaurants are aligned with unique architectural landmarks and cultural institutions that strive to enrich the American experience through fine arts, dance, music, theatre and performance.  PRG operates some of the most exciting restaurants in the world.  From Lincoln Ristorante at the Lincoln Center to Stella 34 at the famous Macy’s in Herald square to Michelin-starred Patina at the Walt Disney Concert Hall - our restaurants offer the finest in artisanal culinary inspirations. 

In addition, Patina Restaurant Group’s dedication to meeting the needs of our customers, no matter how big or small, extends directly into the arenas of sports and entertainment in iconic establishments such as the Disney Parks and Resorts. Patina Restaurant Group has unique experience with major sports arenas and a broad array of entertainment and performing arts venues, allowing us to offer rare access to unparalleled service and gourmet cuisine for stadium events of every kind.  Our Disneyland and Disneyworld restaurants feature distinguished chefs creating traditional specialties in vibrant and family friendly environments.

We are looking for a marketing professional to share the responsibilities and to own the marketing activities for a diverse collection of restaurants located at Downtown Disney in Anaheim, CA. This person will be responsible for marketing and maintaining brand standards for Tortilla Jo’s, Naples Ristorante e Pizzeria, Catal Restaurant and Uva Bar.    

Proactive Partnership - Be the face of Patina Restaurant Group Marketing for our Downtown Disney locations. Be Food Bloggers’ best friend. Partner closely with our Disneyland clients and four restaurant locations to ensure quality on a daily basis.

• Develop and implement the West Coast Marketing plan to support top-line revenues and operational effectiveness
• Manage and maintain marketing budget and look for efficiencies in marketing execution strategies
• Analyze sales data to drive marketing strategy & decisions
• Develop integrated marketing strategies including web, media, print and public relations plans that maximize brand exposure
• Manage and maintain brand integrity for a diverse group of food service offerings
• Project manage creative and implement best practices across the portfolio
• Stay current on emerging technology, providers, and trends that could have a positive impact on brand online/mobile /interactive presence and incremental revenue potential  

PRIMARY JOB FUNCTION:

To implement the strategic PRG Downtown Disney Marketing Plan through internal, external and viral marketing tactics to increase guest counts and revenues. Be an integral part of the team in driving collaborative efforts, positioning and relevance.

MARKETING MANAGER OBJECTIVES & GOALS:

• Implement best-in-class marketing program initiatives to position Patina Restaurant Group amongst the restaurant industry
• Increase market share and top-line revenues with analytically defined, measured, executed marketing campaigns
• Develop creative promotion strategies and events to maximize brand reach and awareness
• Increase consumer engagement through digital, integrated, and social campaigns
• Manage and drive CRM database growth
• Design, develop and implement branding as well as seasonal programs (social, in-store collateral, web site updates)
• Maintain and develop monthly promotional and tactic calendars
• Direct local store marketing efforts to gain brand awareness

THE REQUIREMENTS:

• Bachelor’s Degree required
• Minimum 2 years’ experience in a marketing role working in the restaurant/hospitality industry with local knowledge of the Anaheim / Disneyland market
• Ability to self-motivate and lead the department to highly effective communication to the field
• Passion for food & beverage with a knowledge of culinary
• Local travel may be required when considered necessary
• Graphic design experience and agency experience a plus

THE REWARDS:

• Competitive compensation package
• Major medical insurance options
• Dental, Vision and life insurance
• Paid vacation
• 401K program
• Company Dining program

We’re looking for a highly motivated career-focused individual with the ability to exceed expectations to become part of the winning team at the Patina Restaurant Group EOE.

More than just an equal opportunity employer, PRG enthusiastically celebrates the powerful and profound diversity of our team.

We believe that talent, drive and experience are the only relevant criteria for considering new team members.

Visit us at www.PatinaGroup.com