University of Baltimore currently markets itself as the Career Minded University. Should the College of Liberal Arts market itself, as do the Law and Business Schools? Yes, but it will be more difficult given the diverse nature of a liberal arts school. The strength of the Yale Gordon College of Liberal Arts is in the quality of programs offered. However, like most liberal arts schools, it possesses only a handful of departments and majors that are truly outstanding. Therefore, it needs to select the strongest departments, and market those as the face of the school, in conjunction with the overarching