PVH Corp:
Director, Omni Media Buying-Calvin Klein Job in New York, VT

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Aid in the development of brand conversations to solidify operating model for precision media buyingProvide support to Omni Media Buyers to ensure operating model adoption
Accountable for the overall success of digital, programmatic and performance marketing campaigns inclusive of SEM, affiliate and retargeting tactics
Analyze performance of campaigns on a weekly basis with core team, to share insights to Marketing teams and assist their decision-making for optimization (per technique, per creative, per inventory, etc.)
Support post-campaign performance analysis to generate insights and best practices on all platforms

Growth of private marketplaces and platform management to continue to create scale and deliver on KPI goalsLeverage spending, data and tech insight to determine publisher inclusion of growing private marketplace relationships
Collect and streamline setup and performance details for optimization purposes to deliver the highest KPI possible
Aid in strategy and planning approach while managing and optimizing tech platforms Escalates and provides solutions for client difficulties appropriately

Evaluation and measurement to create best practices and build precision media at scale opportunities
Manage and aid in the creation of a visualized marketplace while customizing programmatic inventory opportunities based on brand needs
Development of performance marketing campaigns to drive positive ROAS driving to calvinklein.com while hitting monthly projections and goals
Ensure tools and processes are in place to monitor campaign performance and alert Brands when relevant
Verify sensitive topics for brand relationships, such as fraud, quality of inventory, viewability



QUALIFICATIONS & EXPERIENCE:

Experience:
10+ years of strategic digital buying experience; in house or at an agency. Fashion, beauty and lifestyle experience preferred.

Education:
Bachelor's degree in business, science, or engineering
Certification in or extensive hands-on experience with DSPs (DoubleClick, Turn, or TubeMogul), DMP (Neustar, Krux, or Adobe), web analytics (GAP)

Skills:

Programmatic background at performance agencies and trading desks (e.g., Labelium, Acumen, iCrossing, Cadreon, Xaxis, etc.), or account manager at Ad Tech companies (e.g., DoubleClick, TubeMogul, Turn, Media Math, AppNexus, Rocket Fuel)
Deep experience in performance marketing inclusive of SEM, affiliate and retargeting
Extensive knowledge of digital media systems and tools (i.e., ad servers, attribution, tagging, ad verification)
Proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
Strong analytical, problem solving and critical thinking skills
Collaborative team-player yet comfortable with independence
Can multi-task, prioritize, and balance time across brands, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail
DSP and programmatic media buy expertise with extensive knowledge of Google and Facebook ad products
Strategic PMP design and setup
Ability to manage direct reports as team grows
Proven ability to communicate & translate technical knowledge to a range of audiences, including brands, corporate leadership, technology partners, and agencies
Project management skills (e.g., building & rigorously tracking work plan)





Key Contacts:

Internal: Executive team, cross-functional teams: Consumer and Marketing Insights, PR/editorial, marketing, production, creative, fashion office and ecommerce
External: Agency, vendor, and platform partners; creative, tech and data tracking

SUPERVISORY RESPONSIBILITIES:

Direct: Sr. Manager, Omni Media Buyer; Manager, Ad Operations

Indirect: Coordinator, Fashion Tech + Innovation


BUDGETARY RESPONSIBILITIES:
Fiscal media budget management and tracking; platform and vendor allocations, actualization and invoicing

DECISION MAKING:
Defined target audiences and segments to drive business goals and KPIs
Weekly campaign optimization approvals - inclusive of creative, tactic and platform
Media buying strategic implementation and execution

RESOURCEFULNESS/CREATIVITY:
Solution-oriented to provide best possible recommendation and/or solution for the brand despite roadblocks or constraints within project, workflow, budget, etc.
Regularly assess media buying workflow and analytics tools to create efficiencies in both process and cost
Lead strategic partnerships in the digital media space from identification of relevant partners through execution of new programs
Track and report metrics and trends with strategic analysis and recommendations
Work across departments (Consumer Insights, production, PR/editorial, marketing and creative/fashion office in particular) to identify key messages, gather digital assets and make sure messaging is consistent irrespective of platforms

ENVIRONMENT:
Fast-paced, innovation-driven environment with emphasis towards cross-functional collaboration and partnership. We believe in a culture that provokes discovery and brave thinking. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.


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