Manager of Performance Analytics

The Manager of Performance Analytics is an individual contributor role, does not manage direct reporting employees and is responsible for reporting and analysis of customer and product growth for the Residential, Small and Medium Business (SMB), and Mobile segments, including: performance measurement by product and Sales Channel; performance measurement for major campaigns and initiatives; KPI tracking (e.g., penetration rates, churn/survival rates, product mix and sell-in, average revenue per customer); and monitoring customer and product growth. The Manager will leverage Charter’s MicroStrategy-based BI environment and best-in-class data mining and data visualization tools to surveil performance across all geographies and segments within Charter’s diverse operating footprint. The role requires a highly analytical and technical individual with a passion for using data to inform high-level business decisions. With a background building both backend procedures and front end reporting tools, this individual will be responsible for creating and improving standard reporting packages. The Manager will report to the Director of Performance Analytics.

MAJOR DUTIES AND RESPONSIBILITIES

• Responsible for reporting and analysis of KPI metrics for residential, SMB, and Mobile segments.
• Measure performance of Sales Channels, including the tracking of KPIs related to channel effectiveness and quality (e.g., productivity/close rates, churn/survival rates, tier mix and sell-in, average revenue per customer, etc.)
• Build dashboards in Tableau and other visualization tools for senior leadership to consume analysis and insights.
• Evaluate impacts of tactical, operational, and strategic changes on performance.
• Perform ETL on data from multiple sources using SQL, Alteryx, and PowerPivot/DAX to create seamless reporting for end users.
• Work with both structured and unstructured data to automate all manual reporting processes.
• Leverage sophisticated analytic approaches and techniques to measures and track performance of large, multi-channel marketing initiatives.
• Stay up-to-date on emerging industry or technology trends to propose upgrades to reporting, analytical tools, and processes as needed.
• Work with senior leadership to provide ad hoc analysis as needed.
• Collaborate with internal partners on various teams including Business Intelligence, Marketing Science, Market Research, and Competitive Intelligence.

REQUIRED QUALIFICATIONS

• Strong knowledge of marketing and sales channel principles, techniques, and processes
• Hands-on experience developing and distributing reporting of business performance on a regular cycle
• Strong aptitude for analysis of business trends and performance measurement
• Strong communication skills, including experience presenting complex data and intelligence in a concise and easy to understand fashion
• MS Office skills, including PowerPoint, Excel and Word- with very high level of proficiency in Excel
• Working knowledge of Microsoft BI (Power Pivot, Power Query, and/or DAX)
• Ability to write complex SQL queries and stored procedures
• Ability to manage large, complex projects
• Strong organizational skills and attention to detail
• Ability to succeed in a fast-paced dynamic environment with limited oversight
• Experience with Tableau or similar data visualization tools

Education
Bachelor degree from accredited four year college with major in Marketing, Management, Finance, Statistics, Economics or other quantitative field

Related Work Experience
4+ years of business experience working within a Marketing, Sales, Business Intelligence or Strategic Planning function of a large organization with an established reputation for measuring business performance (e.g., telecom, media, financial services, publishing, retail, consulting, etc.)

PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Working knowledge of data transformation tools e.g. Alteryx
Experience using Business Intelligence reporting tools (e.g. MicroStrategy)
Proficiency with Think Cell
Telecom work experience

Education
MBA or graduate degree in quantitative field preferred

WORKING CONDITIONS
Work in Stamford CT office
Limited travel