The medium is the message for Starcom MediaVest Group (SMG). The media planner and buyer focuses on selecting the right advertising channel from a growing array of television, radio, print, and online outlets. The group was formed in 2000 as a holding company for the media services of advertising conglomerate Bcom3 Group (acquired by Publicis in 2002). MediaVest researches and buys advertising space while Starcom provides media planning and marketing services. Although known primarily for its media services the company also provides marketing commmunications, event marketing, and multicultural marketing services through subsidiaries. SMG has operations in Africa, the Americas, Asia,